Is this the same plan I'd use in Stockholm?

Yes — there is a single national Sweden eSIM. The data you use in Gothenburg and along the west coast works identically anywhere else in Sweden, so one plan covers a cross-country trip.

How's the signal in Gothenburg itself?

Excellent. Central Gothenburg has dense 5G across Haga, Avenyn, Liseberg and the harbour, so trams, ride-hailing, maps and mobile payments all work smoothly throughout the city.

West Sweden eSIM.

Name: West Sweden travel eSIM
Brand: My Holiday SIM

Gothenburg, the Bohuslän archipelago and Dalsland's lakes along Sweden's rugged west coast.

from $2.15/day · unlimited dataAll of Sweden →

Unlimited data5G where availableInstant QR by emailKeep your number

1 · How many days?

10 daysOther:days

2 · How much data?

3GBBest pricevalid 30 days$4.57$0.46/day

Cheapest plan covering your trip: 3GB, valid 30 days.

Travellers (one eSIM each)

1 × 3GB (valid 30 days) · 10-day trip$4.57

Good to know in West Sweden

The Bohuslän coast is all about island-hopping ferries — Västtrafik's ticket app doubles as a live timetable, but mobile signal can vanish mid-crossing, so buy your ticket and screenshot the schedule before you board.

Best time to visit West Sweden

June to August is peak, with warm swimming, open-air seafood and long archipelago days; May and September are quieter but the sea stays chilly.

Two simple ways to buy

West Sweden eSIM plans: unlimited, or by the GB.

Every West Sweden eSIM from My Holiday SIM is one of two straightforward types. Pick whichever fits how you travel in West Sweden — you can always top up or switch on your next trip.

Traveller streaming and browsing freely on an unlimited-data travel eSIM

Unlimited plans

High-speed data, nothing to count

Priced per day — the longer you stay, the better the daily rate. Ideal for streaming, hotspot and longer trips where you'd rather not watch a data meter. A fair-use policy keeps speeds fast for everyone; see each plan for the detail.

Best for streaming, video calls & hotspot
Great for longer or open-ended trips
One price per day — no GB anxiety

By-the-GB plans

3GB10GB20GB

A set bundle, brilliant value

A fixed data allowance (say 3 GB or 10 GB) valid for your travel days. The best-value pick for lighter trips built around maps, messaging and a bit of browsing. Running low? Top up in a couple of taps — nothing to reinstall.

Best value for lighter, shorter trips
Clear allowance — pay only for what you need
Top up any time from your phone

Compare plans →Not every destination has both types — the picker shows what's available where you're headed.

Plan your data

How much data do you need in West Sweden?

A rough, honest guide to sizing your West Sweden eSIM so you're not guessing. Most travellers in West Sweden are comfortable on 3–5 GB a week — heavy streamers just go Unlimited.

Traveller checking maps and messages on her phone using a My Holiday SIM eSIM

Not sure? Start with a 5 GB plan — you can top up in seconds if you run low.

Light

~1 GB / week

Maps, messaging & email

Google Maps, WhatsApp, email and the odd search. Plenty for a city break where you mostly need directions.

Suits 1–3 GB plans

Balanced

3–5 GB / week

Everyday holiday use

Everything above plus social scrolling, music, cloud photo backups and a little video. Where most travellers land.

Suits 5–10 GB plans

West Sweden eSIM: your local data guide.

West Sweden runs from Gothenburg's canals and seafood halls out to the smooth granite islands of the Bohuslän coast, the fishing villages of Smögen and Fjällbacka, and the forests and canals of Dalsland. A West Sweden eSIM keeps ferry timetables, Västtrafik tickets and cold-water bathing spots at your fingertips. It's a region best explored by island-hopping boat and coastal road.

One eSIM for West Sweden and all of Sweden. It's the national Sweden eSIM — from $2.15/day with unlimited data, working the same in West Sweden as it does the moment you leave it.

Landing at Gothenburg - Landvetter (GOT)?

Install the QR at home, then switch the eSIM on as you taxi in — you're online before you reach the arrivals hall.

West Sweden eSIM pricingbest-value plan · per day

Days

Per day

Total

Saving

3 days1GB

$0.97

$2.92

—

5 days1GB

$0.58

$2.92

−40%

7 days1GB

$0.42

$2.92

−57%

10 days3GBPopular

$0.46

$4.57

−53%

15 days3GB

$0.30

$4.57

−69%

30 days3GB

$0.15

$4.57

−85%

Each trip length shows the best-value plan that covers it. Total always shown before you pay.

eSIM vs the old ways in West Sweden

eSIM

ROAMING

AIRPORT SIM

Data allowance

Unlimited

Usually capped

Rarely unlimited

Price known upfront

Prepaid

Billed after

Varies at the desk

Ready when you land

Instantly

After the queue

Keep WhatsApp number

SIM swapped

West Sweden eSIM from $2.15/day — the whole bill, agreed before you fly.

Across the region

Where you'll lean on data in West Sweden.

Gothenburg

In central Gothenburg, from Haga to Liseberg and the harbour, 5G is fast enough for trams, ride-hailing and live ferry updates.

Marstrand

On the island of Marstrand, coverage is good near the fortress and marina, though it softens on the outer skerries.

Smögen

Around Smögen and Fjällbacka, the fishing-village quays hold a steady 4G signal for booking boat trips and seafood tables.

Koster Islands

Out on the Koster Islands and marine national park, signal can drop between beaches, so save maps and ferry times offline.

The practical bit

Getting around West Sweden on your eSIM.

Apps you'll want online in West Sweden

Västtrafik To Go— Buy tram, bus and archipelago-ferry tickets across Gothenburg and the whole west coast.
SJ— Book inter-city trains from Gothenburg to Stockholm, Malmö and beyond.
Uber— Available in central Gothenburg as an alternative to the city's licensed taxis.
Styr & Ställ— Gothenburg's city bike-share scheme, handy for short hops between Haga and the harbour.

How long to stay in West Sweden

Plan three to five days for West Sweden: a couple in Gothenburg for food and museums, the rest island-hopping the Bohuslän coast north toward Fjällbacka.

How much data for West Sweden

Around 3-5 GB suits a typical west-coast week of maps, ferry apps and photo sharing; choose Unlimited if you'll stream or tether while island-hopping for several days.

Coverage in West Sweden

Gothenburg enjoys strong 5G and the mainland coast holds solid 4G, but signal genuinely thins between the outer Bohuslän skerries and across the Koster marine national park, so download maps first.

Where you're headed

Discover West Sweden.

Aerial view of Fjällbacka harbor with boats, hillside, and picturesque townscape.

Explore the stunning aerial view of a picturesque Swedish coastal village with red-roofed houses and serene waters.

Dramatic rocky coast of Havstenssund, Sweden, with waves crashing during sunset.

Vibrant Nordic architecture in Smögen reflecting on calm waters with people strolling by.

Cities in West Sweden

Zoom in on West Sweden.

Gothenburg eSIM

How to activate your West Sweden eSIM.

Full installation guide →

A traveller happily planning her next trip with a map and phone

Buy your plan

Choose your days — the QR code arrives by email in seconds.

A traveller installing her eSIM from the sofa in two minutes

Install at home

Scan the QR on Wi-Fi before you fly. About two minutes, no app needed.

Friends laughing together while packing for a holiday

Fly relaxed

Nothing counts down yet — your days start only at first connection.

A joyful family reunion at the airport arrivals hall

Switch on in West Sweden

Turn the line on when you land. Connected before baggage claim.

New to eSIM in West Sweden?

What is a West Sweden eSIM?

A West Sweden eSIM is a digital SIM that's already built into your phone. Scan one QR code and a local West Sweden data plan installs alongside your home SIM — no plastic, no tray tool, no swap. Your number and WhatsApp stay exactly where they are.

✓ 2-minute install✓ Keep your number✓ Works on phones from 2018+

How eSIM works →Check my phone

A traveller with a backpack smiling at her phone — online abroad with My Holiday SIM

Connected · 5G

Home SIM · calls & WhatsAppHoliday eSIM · unlimited data

30-day refund promiseUnused, uninstalled eSIM? Full refund, no questions.

The price is the billPrepaid and final — roaming charges can't happen.

Days start when you landInstall early with zero pressure; counting begins at first connection.

Humans, 24/7Real people answer, before, during and after the trip.

Why travellers choose My Holiday SIM for West Sweden.

Instant eSIM deliveryQR code in your inbox seconds after checkout — even at the departure gate.

No physical SIMNothing to collect, lose or poke out with a paperclip. Your home SIM stays put.

Keep your WhatsApp numberData flows through us; WhatsApp stays on your home number. Family always reaches you.

A traveller at the departure gate, eSIM ready on her phone

eSIM ready in ~2 minutes

No bill shock, everOne clear price before you fly. Roaming charges simply can't happen.

Secure paymentsCards, Apple Pay, Google Pay, PayPal and Klarna — encrypted end to end.

Real human supportReal people — before, during and after your trip. Live chat and email, no bots. Easy top-ups too.

Coverage in Sweden.

5G where available, fast 4G everywhere else

Connected · 5G

Your eSIM joins Sweden's partner networks automatically — no settings to choose, no manual network hunting. If signal drops in a remote spot, toggling Airplane Mode for a few seconds forces a fresh connection.

Telia
Tele2
Telenor
Tre

Popular places covered

StockholmGothenburgMalmöUppsalaKirunaVisbyÅreLund

Keep data roaming ON for the eSIM line only — that's the switch travel eSIMs use, and it never adds charges on our plans.

Trusted networks, honest numbers.

No invented star ratings behind your West Sweden eSIM — just the numbers we actually stand behind.

Friendly globe with location pins — coverage on every continent

My Holiday SIMSTAY CONNECTED. ANYWHERE.

200+

destinations — every continent covered

regions covered by a single regional eSIM

~2 min

typical install — QR to connected

Live

chat & email support

Before you fly

West Sweden eSIM questions, answered.

Yes, though coverage varies. You'll usually keep 4G near harbours like Marstrand and Smögen, but signal can drop mid-channel or on outer skerries. Buy Västtrafik tickets and save ferry times before you leave the quay.

Your West Sweden eSIM glossary.

eSIMA SIM built into your phone's hardware. Plans install onto it digitally — no plastic card involved.

QR profileThe code we email you. Scanning it downloads your holiday plan onto the eSIM. One scan per device.

Data roaming (the switch)The toggle travel eSIMs use to join partner networks abroad. On our plans it never adds charges — keep it ON for the eSIM, OFF for your home SIM.

Hotspot / tetheringSharing your phone's data with laptops and tablets. Included on our plans wherever networks allow.

Top-upExtra days added to a live plan from your account. They append to the end — nothing overlaps.

First connectionThe moment your eSIM first joins a network at the destination — that's when your days start counting, not before.

Travelling wider in Sweden?