London eSIM.
From the South Bank to Shoreditch, stay connected across every London postcode and Tube line.
London eSIM plans: unlimited, or by the GB.
Every London eSIM from My Holiday SIM is one of two straightforward types. Pick whichever fits how you travel in London — you can always top up or switch on your next trip.
Unlimited plansHigh-speed data, nothing to count
Priced per day — the longer you stay, the better the daily rate. Ideal for streaming, hotspot and longer trips where you'd rather not watch a data meter. A fair-use policy keeps speeds fast for everyone; see each plan for the detail.
- Best for streaming, video calls & hotspot
- Great for longer or open-ended trips
- One price per day — no GB anxiety
A set bundle, brilliant value
A fixed data allowance (say 3 GB or 10 GB) valid for your travel days. The best-value pick for lighter trips built around maps, messaging and a bit of browsing. Running low? Top up in a couple of taps — nothing to reinstall.
- Best value for lighter, shorter trips
- Clear allowance — pay only for what you need
- Top up any time from your phone
How much data do you need in London?
A rough, honest guide to sizing your London eSIM so you're not guessing. Most travellers in London are comfortable on 3–5 GB a week — heavy streamers just go Unlimited.

Google Maps, WhatsApp, email and the odd search. Plenty for a city break where you mostly need directions.
Everything above plus social scrolling, music, cloud photo backups and a little video. Where most travellers land.
Netflix by the pool, long video calls home and hotspot for the laptop — go Unlimited and stop counting.
London eSIM: your local data guide.
London rewards the well-connected traveller: you'll want live data to decode the Underground map, hail a black cab or Uber, and pull up opening times for the British Museum or Borough Market. A London eSIM keeps Citymapper, Google Maps and your booking apps running from Heathrow arrivals to a late night in Soho.
Install the QR at home, then switch the eSIM on as you taxi in — you're online before you reach the arrivals hall.
Where you'll lean on data in London.
Data to compare last-minute West End theatre tickets and find a table in Soho's buzzing side streets.
Lean on maps to walk from the London Eye to Tate Modern and Borough Market without missing a turn.
Ride-hailing and reviews come in handy hopping between Shoreditch's street-art lanes, markets and late-night bars.
Pull up train and DLR times, plus the Royal Observatory's schedule, as you cross to the meridian line.
Getting around London on your eSIM.
- Citymapper— Live Tube, bus and rail routing across London; needs data for real-time departures and disruptions.
- TfL Go— Official Transport for London app for live Tube status and step-free planning.
- Uber— Reliable ride-hailing citywide; the app needs data to book, track and pay.
- Trainline— Buy UK rail and day-trip tickets; mobile tickets and live times need data.
Most visitors stay three to five days in London, enough for the big museums, a West End show, a couple of neighbourhoods and perhaps one day trip.
London means constant map-checking, live transit and ticket QR codes, so a balanced 3-5 GB suits most trips; choose Unlimited if you'll stream on the go or tether a laptop.
5G and 4G are strong across central London, the airports and mainline stations; the deep Tube tunnels historically dropped signal, though TfL's ongoing rollout now covers many Underground sections rather than all.
Discover London.




How to activate your London eSIM.
Full installation guide →
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04What is a London eSIM?
A London eSIM is a digital SIM that's already built into your phone. Scan one QR code and a local London data plan installs alongside your home SIM — no plastic, no tray tool, no swap. Your number and WhatsApp stay exactly where they are.
Connected · 5G
Your London eSIM: data-only, zero bill shock.
Your London eSIM handles the internet while you travel. Your home number stays exactly where it is — no surprise roaming charges in London, no swapping your real SIM out.
The eSIM is data-only and runs alongside your home SIM. Your number, iMessage and WhatsApp keep working exactly as they do at home.
Turn data roaming OFF on your home SIM and ON for the eSIM. You pay once, up front — no overage, no metered surprises, no bill waiting when you land home.
Because it's data-only, the eSIM can't receive bank verification (OTP) text codes — those still go to your home number. Keep it reachable on Wi-Fi calling, or use app-based codes.

Why travellers choose My Holiday SIM for London.
eSIM ready in ~2 minutesCoverage in United Kingdom.
Your eSIM joins United Kingdom's partner networks automatically — no settings to choose, no manual network hunting. If signal drops in a remote spot, toggling Airplane Mode for a few seconds forces a fresh connection.
- EE
- O2
- Vodafone UK
- Three
Keep data roaming ON for the eSIM line only — that's the switch travel eSIMs use, and it never adds charges on our plans.
Trusted networks, honest numbers.
No invented star ratings behind your London eSIM — just the numbers we actually stand behind.

London eSIM questions, answered.
Your London eSIM glossary.
More cities in United Kingdom.
Worth reading before you fly.
Plan your London trip — guides & roaming tips.
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Find your country below and tap through for its plans and pricing — or grab a Global eSIM for multi-stop trips.


