Florence eSIM.
Renaissance masterpieces, the Duomo's dome and Tuscan day trips — Florence, fully connected.
Florence eSIM plans: unlimited, or by the GB.
Every Florence eSIM from My Holiday SIM is one of two straightforward types. Pick whichever fits how you travel in Florence — you can always top up or switch on your next trip.
Unlimited plansHigh-speed data, nothing to count
Priced per day — the longer you stay, the better the daily rate. Ideal for streaming, hotspot and longer trips where you'd rather not watch a data meter. A fair-use policy keeps speeds fast for everyone; see each plan for the detail.
- Best for streaming, video calls & hotspot
- Great for longer or open-ended trips
- One price per day — no GB anxiety
A set bundle, brilliant value
A fixed data allowance (say 3 GB or 10 GB) valid for your travel days. The best-value pick for lighter trips built around maps, messaging and a bit of browsing. Running low? Top up in a couple of taps — nothing to reinstall.
- Best value for lighter, shorter trips
- Clear allowance — pay only for what you need
- Top up any time from your phone
How much data do you need in Florence?
A rough, honest guide to sizing your Florence eSIM so you're not guessing. Most travellers in Florence are comfortable on 3–5 GB a week — heavy streamers just go Unlimited.

Google Maps, WhatsApp, email and the odd search. Plenty for a city break where you mostly need directions.
Everything above plus social scrolling, music, cloud photo backups and a little video. Where most travellers land.
Netflix by the pool, long video calls home and hotspot for the laptop — go Unlimited and stop counting.
Florence eSIM: your local data guide.
Florence packs the Renaissance into a walkable few square miles, but timed entry to the Uffizi and the Accademia's David waits for no one. A Florence eSIM keeps your gallery bookings, live maps up to Piazzale Michelangelo and translations of every fresco caption flowing — plus the data to plan spur-of-the-moment day trips into the Chianti hills.
Install the QR at home, then switch the eSIM on as you taxi in — you're online before you reach the arrivals hall.
Where you'll lean on data in Florence.
Reserve your slot to climb Brunelleschi's dome and pull up the queue times for the Baptistery without leaving the piazza.
Show timed-entry tickets from your phone and read up on each Botticelli and Caravaggio as you move through the halls.
Cross the river to find artisan workshops down side streets, with maps and booking apps for the quieter trattorias.
Time your walk up for golden hour, check sunset apps and upload the city's best skyline shot the moment you arrive.
Getting around Florence on your eSIM.
- itTaxi— Book Florence's official taxis by app, as street-hailing is rare here; needs data to summon one.
- at bus (Autolinee Toscane)— Buy Florence bus tickets and check live departures; needs data to purchase and validate.
- Google Maps— Walking navigation through the compact historic centre and up to Fiesole; needs data for live maps.
- Moovit— Plan the T1/T2 tram to Peretola airport and outlying buses; needs data for real-time times.
Florence is compact, so two to three days typically covers the Uffizi, Duomo, Ponte Vecchio and Michelangelo's David, with room for a Chianti or Pisa day trip.
Because Florence is so walkable, light users may manage on around 1 GB, but 3 GB is safer once you add offline-map backup, restaurant bookings and uploading gallery photos across a few days.
4G and 5G are reliable across Florence's historic centre, the tram to the airport and Santa Maria Novella station, though signal can weaken inside thick-walled museums and out in the surrounding Tuscan hills.
Discover Florence.




How to activate your Florence eSIM.
Full installation guide →
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04What is a Florence eSIM?
A Florence eSIM is a digital SIM that's already built into your phone. Scan one QR code and a local Florence data plan installs alongside your home SIM — no plastic, no tray tool, no swap. Your number and WhatsApp stay exactly where they are.
Connected · 5G
Your Florence eSIM: data-only, zero bill shock.
Your Florence eSIM handles the internet while you travel. Your home number stays exactly where it is — no surprise roaming charges in Florence, no swapping your real SIM out.
The eSIM is data-only and runs alongside your home SIM. Your number, iMessage and WhatsApp keep working exactly as they do at home.
Turn data roaming OFF on your home SIM and ON for the eSIM. You pay once, up front — no overage, no metered surprises, no bill waiting when you land home.
Because it's data-only, the eSIM can't receive bank verification (OTP) text codes — those still go to your home number. Keep it reachable on Wi-Fi calling, or use app-based codes.

Why travellers choose My Holiday SIM for Florence.
eSIM ready in ~2 minutesCoverage in Italy.
Your eSIM joins Italy's partner networks automatically — no settings to choose, no manual network hunting. If signal drops in a remote spot, toggling Airplane Mode for a few seconds forces a fresh connection.
- TIM
- Vodafone
- WindTre
Keep data roaming ON for the eSIM line only — that's the switch travel eSIMs use, and it never adds charges on our plans.
Trusted networks, honest numbers.
No invented star ratings behind your Florence eSIM — just the numbers we actually stand behind.

Florence eSIM questions, answered.
Your Florence eSIM glossary.
More cities in Italy.
Worth reading before you fly.
Plan your Florence trip — guides & roaming tips.
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